Management and Marketing with Public Libraries
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Conference Session 167
Less=less; Managing for greater impact
Management and Marketing with Public Libraries
20 八月 2014 09:30 - 12:45 | Room: Auditorium Pasteur | FR-EN
- I get by with a little help from my friends’: the value of partners and advocates
Today’s library and information organizations are faced with shortages of funds and then subsequently people and resources. Managers have to make hard decisions and cope with fewer resources. Fulfilling the mission is requiring new considerations and techniques that include creativity, new stakeholders, leveraging partnerships, using existing data for decision-making and implementing targeted social media to maximize communications.
Last update: 4 August 2014